The move from traditional 1D barcodes to 2D codes is opening new possibilities for packaging. With one code, brands can connect consumers to product information, digital experiences, e-commerce, and more.  But what needs to happen behind the scenes to make that possible?
Join experts from GS1, Amway, Scantrust, and Esko for a practical look at the shift to 2D barcodes and what it means for beauty and consumer brands. We’ll explore the journey from packaging artwork to the consumer scan, including how GS1 standards, dynamic QR codes, artwork and compliance workflows, and connected packaging technology come together. You’ll also hear how Amway is using connected packaging across its direct-to-consumer business and distribution partner network.

What you’ll learn:

• The shift to 2D: What the move from 1D to 2D barcodes means for brands, including GS1 standards and considerations for beauty and small-format packaging.

• The brand perspective: How Amway is using connected packaging and a single code to support different audiences and digital experiences.

• Workflows and infrastructure: What brands need behind the scenes to manage dynamic QR codes throughout the packaging lifecycle.

• Compliance and consumer engagement: How artwork and regulatory compliance workflows can connect with dynamic digital experiences.

• From artwork to scan: See a beauty packaging example demonstrating how Esko WebCenter and Scantrust can connect artwork and compliance workflows with dynamic codes and experiences.

Who should attend? This webinar is designed for professionals involved in bringing packaging to market, including: Artwork and labeling professionals Packaging managers Brand and product managers Project managers overseeing packaging and artwork.

Esko is a global software solutions company headquartered in Gent, Belgium, with regional offices in the USA, Singapore, Japan, and China, plus sales, R&D, and support operations in over 10 countries. Our mission is to provide innovative tools that connect, automate, and accelerate the entire packaging go-to-market process, helping customers create accurate, sustainable, and reliable packaging.